Q&A Incubating Innovation - Executive Thought Leadership - Cisco Systems: "Rossetti: First of all, I would like to draw a distinction between innovation and invention. Invention is hard stuff, don’t get me wrong, but I would say that after the invention there’s a tremendous amount of hard work that’s required to get a good idea all the way out to the street. And what we try to provide when we talk about technology incubation is an environment where you can fully develop and deliver on those good ideas.
Pelton: It’s really about getting out ahead of the market. Understanding where the new opportunities are going to be and then doing the work to take those opportunities and qualify them and understand if they have real value and can really help drive the top line for the company. So you need to do enough work to understand if an idea is a good idea and if it’s a relevant idea, and if it’s an idea that can generate a reasonable amount of revenue so it then can be driven into the mainline business."
Wednesday, April 9, 2008
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